Bold announcement: ASUS Republic of Gamers is pushing the boundaries again with an exciting CES 2026 showcase, themed ROG Dare to Innovate. The company revealed that the next chapter in gaming will debut at a virtual launch event streamed globally on YouTube. The CES 2026 ROG event is scheduled for January 5, 2026, at 6 p.m. EST (3:00 p.m. PST), marking a 20th anniversary milestone for ROG.
Over two decades, ROG has built a reputation for pushing limits—from pioneering motherboards and high-performance gaming laptops to cutting-edge gaming peripherals. This year’s lineup promises a new wave of innovations across the entire ROG ecosystem, including advanced gaming systems, innovative cooling technologies, and displays that deliver exceptional clarity and immersion. Expect world-first technologies and bold engineering across motherboards, laptops, desktops, and gaming gear, featuring the latest ROG Strix and Crosshair motherboards, Zephyrus laptops, and ROG displays designed for peak performance, precision, and style.
For hands-on exposure, all featured ROG products and innovations will be showcased at the ASUS & ROG CES 2026 Media Showroom located at The Venetian Expo, Level 3, San Polo 3403. The showroom will be open on January 5 from 10:00 a.m. to 5:30 p.m. PST, and January 6–8 from 9:00 a.m. to 5:30 p.m. PST.
ROG invites gamers, enthusiasts, and media to join this landmark celebration and be among the first to glimpse the future of gaming. Watch the virtual launch at https://rog.asus.com/event/CES/ and visit the Las Vegas showroom to experience how ROG continues to redefine the gaming landscape—both now and for the next generation.
And this is where it gets controversial: while many anticipate transformative breakthroughs, some critics question whether all the hype translates into practical, real-world advantages for everyday gamers. What do you think—will these innovations change the way you play, or are they exciting yet incremental improvements? Share your thoughts in the comments.
